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Category: Brands

Redesigned Xersion® Assortment Motivates You to Move in 2021

by JCPenney Company on January 7, 2021January 7, 2021

For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]

JCPenney Unveils All-New Stylus™ Brand, a Styleisure™ Apparel Line Full of Style and Comfort

by JCPenney Company on November 12, 2020November 11, 2020

JCPenney is excited continue bringing our customers newness this holiday season with the introduction of Stylus, an all-new “styleisure” apparel line designed to comfortably elevate your everyday. Available today in… [Continue Reading]

Rare Beauty by Selena Gomez Revealed at Sephora and Sephora inside JCPenney

by JCPenney Company on September 3, 2020September 3, 2020

The biggest beauty launch of 2020 is here! Rare Beauty, founded by Selena Gomez, is now available at Sephora – including the majority of Sephora inside JCPenney locations. With self-acceptance… [Continue Reading]

Behind the Scenes: Buyers’ Picks for Back to School

by JCPenney Company on August 21, 2020August 21, 2020

Our buyers agree: This year more than ever, comfort is top of mind for students going back to school, and activewear is playing an even bigger role this season as… [Continue Reading]

JCPenney Unveils Linden Street™ Home Brand Bedding Collection

by JCPenney Company on May 26, 2020May 26, 2020

JCPenney is inviting shoppers to Renew. Relax. Retreat. Linden Street™, a significant enhancement to our home merchandise division, launches today and is defined by casual styles and quality craftsmanship. The… [Continue Reading]

Introducing the NEW a.n.a Denim

by JCPenney Company on February 6, 2020February 17, 2020

JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will… [Continue Reading]

Selena Gomez Announces Rare Beauty at Sephora and Sephora inside JCP

by JCPenney Company on February 4, 2020February 17, 2020

It’s true! Rare Beauty founded by Selena Gomez is coming to Sephora and Sephora inside JCPenney this summer. Founder Selena Gomez believes everyone is unique and rare. But today, too… [Continue Reading]

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Stores reopen list 2020

South Point Shopping Center 1380 HWY 20 W., Mcdonough, GA, 30253 (770) 957-0312


Westroads Mall 800 N. 98th St., Omaha, NE, 28303 (402) 397-4600


Augusta Mall 3450 Wrightsboro Rd., Augusta, GA, 30909 (706) 736-1201


Gateway Mall 68 Gateway Mall, Lincoln, NE, 68505 (402) 466-2222


Riverdale Center 4185 Riverdale Rd., Riverdale, UT, 84405 (801) 621-2575


Shops @ Moore 2400 S. Service Rd., Moore, OK, 73160 (405) 237-1542


Shackleford Crossing 2600 S. Shackleford Rd., Little Rock, AR, 72205 (501) 224-0347


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Makeup
Almay e.l.f.* Prados Beauty
Ardell Exa Beauty RapidLash
Blossom Glosshood Real Techniques
Bossy Cosmetics I’M MEME**** Revlon
Caboodles Makeup Geek*** Sara Happ
COVERGIRL Mineral Fusion Tai-Lite
CTZN Cosmetics Mirabella*** W3LL People*
EcoTools Mora Cosmetics

Thirteen Lune brand
*In Store Only
**Online Only
***JCPenney Beauty Exclusive
****Only Brick-and-Mortar Location in the U.S.

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Skincare
Alaffia Everyday Humans Leaders Skin Gym
ANOVÉ FREEMAN Beauty Mary Louise Cosmetics Skôt Beauté
APTO Gloryscent Beauty MedZone Soji Health
Blossom Golde NEOGEN Spa Sciences
Burt’s Bees* Hanskin nooni**** St. Moriz
Buttah Skin I Dew Care O.R.G Skincare Sukin
By Wishtrend Isntree Pholk Beauty Sundree
CEYLON JAPONESQUE PMD Beauty* UnSun Cosmetics
Clean Circle Joanna Vargas PSA Skin Wander Beauty
Common Ground Kadalys Pure Lotus When Beauty
COSRX Karité Rael Youth Haus
e.l.f.* Keep Cool SeeMe Beauty YUNI Beauty
Earth Therapeutics Kleem Organics**** Skin Camp

Thirteen Lune brand
*In Store Only
****Only Brick-and-Mortar Location in the U.S.

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Haircare
AfroPick Carol’s Daughter Grace Eleyae Olivia Garden
AG CHI ikoo Renatural
Aluram Common Ground invisibobble* Rock the Locks
Almar Accessories Conair Keracolor Shaz & Kiks
Beast Curlsmith Kmoni Cosmetics The Doux
Beija Flor Naturals Denman Kreyòl Essence Twist by Ouidad
Better Natured Design.ME L’ANZA Unwash
Bomba Curls Eva NYC Little Green Vaycay Beauty
BRITE Flawless by Gabrielle Union Naturally Drenched Vernon François
Canviiy Genedor Beauty No Nothing

Thirteen Lune brand
*In Store Only

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Nailcare
Blossom   OPI
Cutex   Paintlab
Dashing Diva   Piggy Paint
DERMELECT COSMECEUTICALS   Revlon
Entity Clean   Sally Hansen
Mischo Beauty   Seche Vite

Thirteen Lune brand
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Fragrance
100BON Elie Tahari Mercedes-Benz Rebecca Minkoff
Adidas Elizabeth Arden** Missguided Ron Dorff***
Ariana Grande Elizabeth Taylor** Montblanc* Sarah Jessica Parker
Badgley Mischka Esscentials*** Nautica Scent-Organix
Boucheron** Jean Paul Gaultier Oscar de la Renta Solinotes
Carolina Herrera* Jennifer Aniston Paco Rabanne* Vera Wang
Coach* Jimmy Choo* Paloma Picasso** Versace*
Derek Lam Juicy Couture* Perry Ellis Wellfounded***
Dolce & Gabbana* Kate Spade Pink Sugar by Aquolina
Drakkar Noir** Land of the Free Prim Botanicals
dunhill Laundry by Shelli Segal** Rachel Zoe

Thirteen Lune brand
*In Store Only
**Online Only
***JCPenney Beauty Exclusive

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Grooming
18.21 Man Made
Beast
Bevel
Duke Cannon
Every Man Jack
Holly Hall Supply Co.
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Bath & Body
Alaffia Gloryscent Beauty Prim Botanicals
Baby Foot Hempz Pursoma Wellness
Body Drench KAIKE Rael
Cashmere Moon Kitsch Spraise
Cloth In A Box Kmoni Cosmetics Switch2Pure
Common Ground LÍHA BEAUTY Unplugged Essentials
Daily Concepts Little Green The Vintage Cosmetic Company
Earth Therapeutics Perry Ellis Visha Skincare

Thirteen Lune brand