For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]
Category: Brands
JCPenney Unveils All-New Stylus™ Brand, a Styleisure™ Apparel Line Full of Style and Comfort
JCPenney is excited continue bringing our customers newness this holiday season with the introduction of Stylus, an all-new “styleisure” apparel line designed to comfortably elevate your everyday. Available today in… [Continue Reading]
Rare Beauty by Selena Gomez Revealed at Sephora and Sephora inside JCPenney
The biggest beauty launch of 2020 is here! Rare Beauty, founded by Selena Gomez, is now available at Sephora – including the majority of Sephora inside JCPenney locations. With self-acceptance… [Continue Reading]
Behind the Scenes: Buyers’ Picks for Back to School
Our buyers agree: This year more than ever, comfort is top of mind for students going back to school, and activewear is playing an even bigger role this season as… [Continue Reading]
JCPenney Unveils Linden Street™ Home Brand Bedding Collection
JCPenney is inviting shoppers to Renew. Relax. Retreat. Linden Street™, a significant enhancement to our home merchandise division, launches today and is defined by casual styles and quality craftsmanship. The… [Continue Reading]
Introducing the NEW a.n.a Denim
JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will… [Continue Reading]
Selena Gomez Announces Rare Beauty at Sephora and Sephora inside JCP
It’s true! Rare Beauty founded by Selena Gomez is coming to Sephora and Sephora inside JCPenney this summer. Founder Selena Gomez believes everyone is unique and rare. But today, too… [Continue Reading]