For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]
JCPenney is excited continue bringing our customers newness this holiday season with the introduction of Stylus, an all-new “styleisure” apparel line designed to comfortably elevate your everyday. Available today in… [Continue Reading]
The biggest beauty launch of 2020 is here! Rare Beauty, founded by Selena Gomez, is now available at Sephora – including the majority of Sephora inside JCPenney locations. With self-acceptance… [Continue Reading]
Our buyers agree: This year more than ever, comfort is top of mind for students going back to school, and activewear is playing an even bigger role this season as… [Continue Reading]
JCPenney is inviting shoppers to Renew. Relax. Retreat. Linden Street™, a significant enhancement to our home merchandise division, launches today and is defined by casual styles and quality craftsmanship. The… [Continue Reading]
JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will… [Continue Reading]
It’s true! Rare Beauty founded by Selena Gomez is coming to Sephora and Sephora inside JCPenney this summer. Founder Selena Gomez believes everyone is unique and rare. But today, too… [Continue Reading]
