JCPenney unveils today Hope & Wonder™, a private label brand of apparel for everyone in the family as well as gifts, accessories, and home products designed to commemorate moments that… [Continue Reading]
Category: Brands
JCPenney Beauty Brands and First 10 Locations Revealed
At JCPenney, we believe each day is a chance to honor our customers’ unique, authentic beauty. That’s why our new, inclusive JCPenney Beauty experience will feature 170+ beauty brands that… [Continue Reading]
JCPenney Launches New Home Collection with The Novogratz
Design superstars The Novogratz and JCPenney have teamed up to launch the Back to Everything collection – an uplifting assortment of modern and functional furniture, lighting, wallpaper, bedding, and rugs…. [Continue Reading]
Reintroducing Three Private Brands Ahead of Autumn’s Arrival
JCPenney is proud to reintroduce three beloved private brands to meet the needs of our customers just in time for fall. Adding to the strength of JCPenney’s portfolio, Ambrielle® intimate… [Continue Reading]
Stylish Versatility Thrives with Expansion of Stylus™ Line for Men
Never pick between style and comfort again. Guys, that means you too—the all-new men’s Stylus™ is here! Complementing the women’s assortment that successfully launched last fall, the new men’s line… [Continue Reading]
JCPenney Debuts Our Most Modern Home Brand to Date
JCPenney announced today the introduction of the Loom + Forge™ brand to our exclusive merchandise portfolio as we continue to reestablish the Company as a leading home destination. Whether mixing… [Continue Reading]
Hop into Spring with Newness Across All Categories
Spring is a time of reawakening, and that includes spring fashion at JCPenney, which features exciting new merchandise offerings across all categories. From three new swim brands, new apparel and… [Continue Reading]