Reintroducing Three Private Brands Ahead of Autumn’s Arrival

JCPenney is proud to reintroduce three beloved private brands to meet the needs of our customers just in time for fall. Adding to the strength of JCPenney’s portfolio, Ambrielle® intimate apparel has been artfully redesigned with every detail in mind, while J. Ferrar® and Stafford® collections bring style and versatility to menswear. Get an inside look at how these brands have been reimagined from the inside out.

Ambrielle – An Intimately Loved Brand
The Ambrielle intimate apparel brand brings naturally pretty and comfortable bras, panties, shapewear, and sleepwear that builds confidence for every woman from day to night. A new level of supportive comfort is achieved through thoughtfully crafted details, super soft materials, and the caring knowledge of our fit experts. With a focus on inclusivity, Ambrielle intimates are designed for every body in a range of sizes from 32A-46G and XS-3XL and seven skin tone shades. Check out the new Ambrielle assortment, available now only at JCPenney stores and on Plus, JCPenney Rewards Members earn double the points on Ambrielle purchases from Sept. 17-20.


J. Ferrar – Dress Beyond Ordinary
The J. Ferrar brand has been redesigned with modern style and comfort in mind, merging tailored suiting with easy to move in products. Customers can build a smart, one-of-a-kind wardrobe with easy-to-wear options designed for business, leisure—or a bit of both. Now offering an expanded assortment of contemporary pants, shirts, and layering pieces, the J. Ferrar assortment makes it easy for the modern man to mix and match effortlessly and show up feeling current and credible. Shop the updated J. Ferrar collection, only in JCPenney stores and on beginning Sept. 16.


Stafford – Well Made Meets Best Dressed
The updated Stafford collection brings elevated quality and timeless style with perfectly tailored suits and dress shirts, and a wide array of men’s sweaters, outerwear, and finely crafted footwear. Offering an expanded assortment of dress apparel, customers can put together a tailored look to feel classic and confident for every occasion. Elevated fabrics and upgrades in lining and stitching set this line apart, while comfort details like stretch fabric, CoolMax® technology and hidden stretch waistbands feel as good as they look. Shop the updated Stafford collection, only in JCPenney stores and on, beginning Sept. 16.


Even More Looks You’ll Fall For
In addition to the reintroduction of these three private brands, JCPenney has a variety of new styles for the season. From beautiful jewel tones and relaxed tailoring to the latest denim fits and cozy essentials for the home, JCPenney has everything customers need to spice up their everyday with the season’s latest trends. Take a peek at our fall fashion marketing video featuring all the season’s must-haves: