As a visionary designer, fashion icon, and the first female CEO of a Fortune 500 company, Liz Claiborne brought style to the boardroom and left a legacy of championing women… [Continue Reading]
Category: Brands
JCPenney Cozies Up with Legacy Home Brand Fieldcrest®
JCPenney is pleased to announce the addition of the celebrated home brand Fieldcrest® to its exclusive merchandise portfolio, which introduces an expanded high-quality bedding, bath, utility, and window selection. For… [Continue Reading]
Redesigned Xersion® Assortment Motivates You to Move in 2021
For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]
JCPenney Unveils All-New Stylus™ Brand, a Styleisure™ Apparel Line Full of Style and Comfort
JCPenney is excited continue bringing our customers newness this holiday season with the introduction of Stylus, an all-new “styleisure” apparel line designed to comfortably elevate your everyday. Available today in… [Continue Reading]
Behind the Scenes: Buyers’ Picks for Back to School
Our buyers agree: This year more than ever, comfort is top of mind for students going back to school, and activewear is playing an even bigger role this season as… [Continue Reading]
JCPenney Unveils Linden Street™ Home Brand Bedding Collection
JCPenney is inviting shoppers to Renew. Relax. Retreat. Linden Street™, a significant enhancement to our home merchandise division, launches today and is defined by casual styles and quality craftsmanship. The… [Continue Reading]
Introducing the NEW a.n.a Denim
JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will… [Continue Reading]