Earlier this month, the JCPenney Home Office hosted its 11th consecutive back-to-school fashion show featuring models from Texas Scottish Rite Hospital for Children. The fashion show has become an… [Continue Reading]
Teen entrepreneurs and YouTube stars Brooklyn & Bailey host meet ups with fans inside JCPenney
Over 3,500 Brooklyn and Bailey McKnight fans flocked to select JCPenney stores in late July to meet the identical twin sisters and YouTube stars, who also serve as brand ambassadors… [Continue Reading]
Trend Talk: JCPenney Design Expert Highlights Top Back-to-School Trends
A new school year represents a fresh start for teens and kids to reinvent their personal style. At JCPenney, we have the top trends and styles they want – at… [Continue Reading]
JCPenney Ups Its Fashion Game by Talking Directly to Teens
Arizona Jean Co. has always been known for trend-right denim in a variety of washes, fits and sizes but for back to school, we wanted to up our game by… [Continue Reading]
JCPenney announces latest Obsess collab with actress Isabela Moner
We’re excited to announce that we’ve collaborated with popular 16-year-old Latina actress and singer, Isabela Moner, for our latest capsule collection from Obsess. Launched earlier this year, Obsess, available exclusively… [Continue Reading]
JCPenney and Jessica Milagros Make a Splash with Trendy Boutique Plus Swimwear Collection
We’re giving women a new reason to hit the beach with confidence this summer with the debut of our very own Boutique Plus swimwear line specifically designed for the full-figured… [Continue Reading]
The Bonus Bucks Start Here
At JCPenney, we know everyone loves a good deal. And while we’re known for style and value that’s hard to beat, we’re giving customers yet another reason to make JCPenney… [Continue Reading]