Spring is a time of reawakening, and that includes spring fashion at JCPenney, which features exciting new merchandise offerings across all categories. From three new swim brands, new apparel and activewear for the whole family, and expanded home furnishings, JCPenney has everything you need to celebrate all the moments of spring.
JCPenney is splashing into the warmer months with three new women’s swimwear brands – Mynah™, Decree™, and Sonnet Shores™ – with each collection providing quality and functional comfort in styles that will allow customers to hit the backyard, beach, or pool with total confidence. In a celebration of body positivity and inclusivity, JCPenney’s new swimwear options range from classic to trendy and are not intended for specific ages or body sizes, but rather customers’ individual styles.
Easter is right around the corner, and JCPenney has offerings for every kind of celebration. With a variety of St. John’s Bay® casual apparel, it’s never been easier to put together new spring looks for men and women. For customers looking to get back to dressing up Worthington®, Stafford®, and Liz Claiborne® collections offer classic dress essentials like sheath dresses, lightweight jackets, and crisp tops and bottoms.
Spring is also a time to refresh home spaces, both indoors and out. The Linden Street™ collection offers artisan style soft towels, comfortable sheets, natural cotton drapes, and now décor, including dinnerware, serveware, and table linens. On the heels of JCPenney’s recent Fieldcrest® launch, the Company is continuing to strengthen its home merchandise assortment, including a new modern home brand coming next month.
Check out the JCPenney flagship store, jcp.com, to shop these products now and new offerings all spring long.