JCPenney Beauty Brands and First 10 Locations Revealed

At JCPenney, we believe each day is a chance to honor our customers’ unique, authentic beauty. That’s why our new, inclusive JCPenney Beauty experience will feature 170+ beauty brands that champion diversity in beauty and will help meet the wants and needs of all customers, no matter their age, gender, race, skin tone, hair type, beauty regimen, or budget. From established fan favorites to new cult classics to minority founded, we’re excited to deliver a variety of brands and products across categories and price points.

Click Below to Discover the 170+ Brands Coming to JCPenney Beauty

Bath & Body
JCPenney Beauty

Debuting in the Following 10 Stores
JCPenney Beauty will launch on on Oct. 15 and in store at the following 10 JCPenney retail locations beginning in mid-October, with rollouts planned across all remaining stores by 2023.

Battlefield Mall2821 S. Glenstone Ave. Suite 200, Springfield, MO 65804
Crossroads Center4101 W. Division St., Suite 96, Saint Cloud, MN 56301
Eastwood Mall5555 Youngstown-Warren Rd., Niles, OH 44446
Fairlane Town Center18900 Michigan Avenue (US 12), Dearborn, MI 48126
Greenville Mall714 Greenville Blvd. SE Suite 200, Greenville, NC 27858
La Plaza Mall2200 S. 10th St., McAllen, TX 78503
Posner Commons6200 Grandview Parkway, Davenport, FL 33837
Town East Mall6000 Town East Mall, Mesquite, TX 75150
Trumbull Shopping Park5065 Main St., Trumbull, CT 06611
Whittwood Shopping Center15740 Whittwood Lane, Whittier, CA 90603

Continue to check back for updates as we bring JCPenney Beauty to life this October.