At JCPenney, we believe each day is a chance to honor our customers’ unique, authentic beauty. That’s why our new, inclusive JCPenney Beauty experience will feature 170+ beauty brands that champion diversity in beauty and will help meet the wants and needs of all customers, no matter their age, gender, race, skin tone, hair type, beauty regimen, or budget. From established fan favorites to new cult classics to minority founded, we’re excited to deliver a variety of brands and products across categories and price points.
Click Below to Discover the 170+ Brands Coming to JCPenney Beauty
Debuting in the Following 10 Stores
JCPenney Beauty will launch on jcp.com on Oct. 15 and in store at the following 10 JCPenney retail locations beginning in mid-October, with rollouts planned across all remaining stores by 2023.
| JCPENNEY BEAUTY STORE LOCATIONS | |
|---|---|
| Battlefield Mall | 2821 S. Glenstone Ave. Suite 200, Springfield, MO 65804 |
| Crossroads Center | 4101 W. Division St., Suite 96, Saint Cloud, MN 56301 |
| Eastwood Mall | 5555 Youngstown-Warren Rd., Niles, OH 44446 |
| Fairlane Town Center | 18900 Michigan Avenue (US 12), Dearborn, MI 48126 |
| Greenville Mall | 714 Greenville Blvd. SE Suite 200, Greenville, NC 27858 |
| La Plaza Mall | 2200 S. 10th St., McAllen, TX 78503 |
| Posner Commons | 6200 Grandview Parkway, Davenport, FL 33837 |
| Town East Mall | 6000 Town East Mall, Mesquite, TX 75150 |
| Trumbull Shopping Park | 5065 Main St., Trumbull, CT 06611 |
| Whittwood Shopping Center | 15740 Whittwood Lane, Whittier, CA 90603 |
Continue to check back for updates as we bring JCPenney Beauty to life this October.
