Today, September 12, 2022, JCPenney sponsored the Runway of Dreams Foundation at New York Fashion Week “A Fashion Revolution” runway show. Runway of Dreams advocates for industry change while empowering… [Continue Reading]
Category: Marketing
Introducing Penny James: The JCPenney Fan in All of Us
If you could personify JCPenney – America’s favorite shopping destination for the entire family – what would they be like? Perhaps outgoing, energetic, smart, savvy and stylish? We agree! That’s… [Continue Reading]
JCPenney Celebrates Joy Comfort and Peace this Holiday Season
From gifts galore and sprucing up the home to salon appointments and greeting card portraits, JCPenney is the destination for everything customers need to ring in holiday moments big… [Continue Reading]
JCPenney Celebrates Back to School in Style with Savings and the Community
As summer vacations draw to a close and families gear up for another school year, JCPenney is the one-stop-spot for back-to-school essentials. From first-day fashion to dorm must-haves, JCPenney has… [Continue Reading]
Stylish Versatility Thrives with Expansion of Stylus™ Line for Men
Never pick between style and comfort again. Guys, that means you too—the all-new men’s Stylus™ is here! Complementing the women’s assortment that successfully launched last fall, the new men’s line… [Continue Reading]
Hop into Spring with Newness Across All Categories
Spring is a time of reawakening, and that includes spring fashion at JCPenney, which features exciting new merchandise offerings across all categories. From three new swim brands, new apparel and… [Continue Reading]
JCPenney Celebrates Liz Claiborne’s Legacy of Championing Women
As a visionary designer, fashion icon, and the first female CEO of a Fortune 500 company, Liz Claiborne brought style to the boardroom and left a legacy of championing women… [Continue Reading]