JCPenney Debuts Our Most Modern Home Brand to Date

Loom + Forge

JCPenney announced today the introduction of the Loom + Forge brand to our exclusive merchandise portfolio as we continue to reestablish the Company as a leading home destination. Whether mixing new pieces into an existing home, or finding something that adds a decidedly modern touch, the new collection of indoor and outdoor decor, bedding, bath, window coverings, and tabletop helps customers refresh their spaces with ease and purpose.

Customers will enjoy the rich texture, warm finishes, neutral shades, and quality details within the Loom + Forge collection. From 100% cotton bedding and luxurious Turkish cotton bath pieces, to beautiful marble serving trays and plush faux mink throws, each item in the Loom + Forge collection reflects thoughtful materials and artful craftsmanship.

On the heels of introducing the celebrated Fieldcrest® brand and expanding our Linden Street assortment, the JCPenney home portfolio now offers something for every style – from traditional to modern. Expect more newness to come in 2021 from JCPenney in both national and private brands of all categories.

Shop Loom + Forge products exclusively at JCPenney stores and online at