JCPenney is pleased to announce the addition of the celebrated home brand Fieldcrest® to its exclusive merchandise portfolio, which introduces an expanded high-quality bedding, bath, utility, and window selection. For… [Continue Reading]
Category: Marketing
Redesigned Xersion® Assortment Motivates You to Move in 2021
For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]
Behind the Scenes: Buyers’ Picks for Back to School
Our buyers agree: This year more than ever, comfort is top of mind for students going back to school, and activewear is playing an even bigger role this season as… [Continue Reading]
Essential Back-to-School Basics
There’s no questioning the back-to-school season looks different for parents and children everywhere. Some may be stocking up on comfortable activewear and readying their home classrooms for a new year,… [Continue Reading]
Back to School: Back(pack) in the Groove
The countdown to back-to-school is on – a chance for a fresh start and an anything-can-happen year, for reuniting with old friends and making new ones, for branching out and… [Continue Reading]
Inspiration Station: Top Summer Looks We Love
Summertime is in full swing and we know inspiration might be lacking as our standard routines remain a bit different due to…well, you know. Whether you’re hanging out at home… [Continue Reading]
Introducing the NEW a.n.a Denim
JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will… [Continue Reading]