JCPenney Celebrates Liz Claiborne’s Legacy of Championing Women

As a visionary designer, fashion icon, and the first female CEO of a Fortune 500 company, Liz Claiborne brought style to the boardroom and left a legacy of championing women in all they do. Founded more than four decades ago, her iconic Liz Claiborne brand – sold exclusively at JCPenney since 2009 – revolutionized clothing for the modern working woman with her vision for fashionable, colorful, and affordable tailored looks that could be easily mixed and matched for effortless style.

In honor of Women’s History Month, Liz Claiborne Design Director Penny Jansens talks about the trailblazing designer, her lasting legacy, and the inspiration for the new Liz Claiborne collection that launched this week in stores and online.

As one of JCPenney’s leading lifestyle brands, Liz Claiborne is instantly recognizable for its timeless, effortless style. Reintroducing an assortment of apparel, accessories, and home goods, the refreshed Liz Claiborne collection offers incredible versatility and undeniable quality that have become synonymous with the legendary brand.

“We felt it was time to give this iconic label a fresh coat of paint,” said Jansens. “We wanted to take our time just to relook at what she stood for, what the collection means to our customer, and how we can make things better.”

Shop the new Liz Claiborne collection in all stores and online at