JCPenney’s CEO Explains How the Company is Positioning for the Future

Dear Valued JCPenney Customer,

I want to thank you for your continued loyalty to JCPenney as we navigate the unprecedented challenges brought on by the Coronavirus (COVID-19) pandemic. As you well know, the pandemic has changed day-to-day life and created a profoundly different reality.

Retailers have been hit especially hard by this economic environment, impacting our Company’s ability to meet financial and operational objectives. That is why JCPenney has chosen to pursue a financial restructuring.

We believe this process will give us the financial strength to weather the pandemic and evolve our business while also reducing our debt and increasing our flexibility to better position JCPenney for the future. This will allow us to better serve you, our valued customer.

I want to assure you: JCPenney is NOT going out of business. JCPenney will continue to be one of the nation’s largest apparel and home retailers. Our expansive footprint will still include hundreds of stores across the U.S. and Puerto Rico, as well as our online flagship store,

While our stores have been closed during the pandemic, we are now safely and gradually reopening across the country, based on state and local guidelines. Check here to see if a store near you is open, and for more information on the important health and safety measures we have put in place to help ensure a healthy shopping environment.

We remain dedicated to offering you an inspiring shopping experience with the value and quality you expect in both our stores and on We will continue to provide compelling merchandise and offer new services and innovations, including Contact-free curbside pickup at all open stores.

JCPenney has been part of America’s communities for more than 100 years, and we look forward to serving our customers for another 100 years.

Thank you for being our valued customer.


Jill Soltau

Chief Executive Officer