Every June, we celebrate Pride Month and the contributions of lesbian, gay, bisexual, transgender, and queer (LGBTQ+) individuals in recognition of the importance of inclusion and diversity in our stores… [Continue Reading]
Step into Luxurious Style with JCPenney’s New Ryegrass™ Brand
Big things are happening at JCPenney, including today’s launch of the Ryegrass™ brand, the Company’s most elevated women’s collection yet designed to complement her natural beauty and femininity. Combining… [Continue Reading]
Recognizing Asian American & Pacific Islander Heritage Month
May marks the 44th anniversary of Asian American & Pacific Islander (AAPI) Heritage Month, which recognizes the many contributions, influences, and achievements of these communities. With recent events, this year… [Continue Reading]
JCPenney Highlights Ongoing Sustainability Efforts this Earth Day
For more than five decades, Earth Day has brought awareness to the most pressing environmental issues of our time. While we celebrate this movement each year on April 22, JCPenney… [Continue Reading]
JCPenney Kicks Off Virtual Young, Gifted, and Black Design Challenge with HBCUs
At JCPenney, we’re committed to giving students the tools for success, and that includes investing in the development and advancement of diverse talent in our communities. That’s why we’ve created… [Continue Reading]
JCPenney Debuts Our Most Modern Home Brand to Date
JCPenney announced today the introduction of the Loom + Forge™ brand to our exclusive merchandise portfolio as we continue to reestablish the Company as a leading home destination. Whether mixing… [Continue Reading]
JCPenney Treats Youth of the Year to Shopping Spree
JCPenney welcomed the Boys & Girls Clubs of Greater Tarrant County’s Youth of the Year, Imani Mogaka, to its North East Mall location in Hurst, Texas, for a shopping spree… [Continue Reading]
