Earlier this year, we launched Lionel Richie Home exclusively at JCPenney.com and now we’re bringing Richie’s home collection into approximately 250 JCPenney stores beginning Sept. 7. We know customers… [Continue Reading]
JCPenney Opens Second Brooklyn Store at Kings Plaza
On Friday, Aug. 10, we joined our customers and fellow associates for the grand opening celebration of our all-new store at Brooklyn’s Kings Plaza – the Company’s second location… [Continue Reading]
JCPenney hosts back-to-school fashion show with Texas Scottish Rite Hospital for Children
Earlier this month, the JCPenney Home Office hosted its 11th consecutive back-to-school fashion show featuring models from Texas Scottish Rite Hospital for Children. The fashion show has become an annual… [Continue Reading]
Teen entrepreneurs and YouTube stars Brooklyn & Bailey host meet ups with fans inside JCPenney
Over 3,500 Brooklyn and Bailey McKnight fans flocked to select JCPenney stores in late July to meet the identical twin sisters and YouTube stars, who also serve as brand ambassadors… [Continue Reading]
Trend Talk: JCPenney Design Expert Highlights Top Back-to-School Trends
A new school year represents a fresh start for teens and kids to reinvent their personal style. At JCPenney, we have the top trends and styles they want – at… [Continue Reading]
JCPenney Ups Its Fashion Game by Talking Directly to Teens
Arizona Jean Co. has always been known for trend-right denim in a variety of washes, fits and sizes but for back to school, we wanted to up our game by… [Continue Reading]
JCPenney announces latest Obsess collab with actress Isabela Moner
We’re excited to announce that we’ve collaborated with popular 16-year-old Latina actress and singer, Isabela Moner, for our latest capsule collection from Obsess. Launched earlier this year, Obsess, available exclusively… [Continue Reading]