For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]
JCPenney Brings “Joy to the World” in 2020 Holiday Ad
This holiday season, JCPenney is leaning into its iconic three-letter acronym with a spirited holiday campaign around Joy, Comfort, and Peace. Providing inspiration to our customers in year like no… [Continue Reading]
Shaq and Jill Team Up to Spread Holiday Cheer
Earlier this week on Giving Tuesday, JCPenney CEO Jill Soltau had the supersized assistance of 15-time All Star and JCPenney Big & Tall Style Ambassador Shaquille O’Neal to bring joy… [Continue Reading]
Shop the Stream: JCPenney Debuts “JCP Live” to Make Gift-Planning Fun and Easy
In a year full of innovation and newness, JCPenney is excited to debut JCP Live, a live-stream show designed to offer shoppers unique insight on our hottest holiday items. During… [Continue Reading]
JCPenney Unveils All-New Stylus™ Brand, a Styleisure™ Apparel Line Full of Style and Comfort
JCPenney is excited continue bringing our customers newness this holiday season with the introduction of Stylus, an all-new “styleisure” apparel line designed to comfortably elevate your everyday. Available today in… [Continue Reading]
JCPenney Salutes Our Veterans
This Veterans Day, JCPenney would like to thank all active-duty and former service members for their selfless devotion to our country and the sacrifices they have made to protect the… [Continue Reading]
Every Mile Counts: JCPenney Earns 2020 SmartWay Excellence Award, Continuing Focus on Sustainability Efforts
JCPenney is proud to be recognized for environmental performance in freight delivery and management with a 2020 SmartWay Excellence Award from the U.S. Environmental Protection Agency. The award recognizes companies… [Continue Reading]