Event Recap: JCPenney Beauty Grand Opening

Store #2795 in Frisco, TX opened its doors to beauty brand founders, social media influencers, media, local government officials, and customers for an electrifying ribbon cutting event to unveil JCPenney Beauty on Friday, October 21. Nyakio Grieco and Patrick Herning (Thirteen Lune), Rafaela Gonzalez (Gloryscent Beauty), and Jamila Powell (Naturally Drenched) were in attendance and spoke directly with attendees, sharing insights into their brand and products.

Executive Vice President and Chief Merchandising Officer Michelle Wlazlo, Thirteen Lune Co-Founder Nyakio Grieco, and Frisco Mayor Jeff Cheney all made remarks before the ribbon was cut. Then, attendees had the opportunity to explore the variety of product offerings and reimagined displays that are the trademark of JCPenney Beauty.

The creation of JCPenney Beauty is a huge step towards creating a more inclusive shopping experience for our customers. And best of all, we’re just getting started. This ribbon cutting event is the first of many unveilings scheduled for the upcoming months to introduce our customers to the new JCPenney Beauty.

Learn more about JCPenney Beauty here.