JCPenney Cozies Up with Legacy Home Brand Fieldcrest®

JCPenney is pleased to announce the addition of the celebrated home brand Fieldcrest® to its exclusive merchandise portfolio, which introduces an expanded high-quality bedding, bath, utility, and window selection. For more than 125 years, Fieldcrest has been trusted by consumers for its luxurious materials, attention to detail, and best-in-class craftsmanship that stand the test of time.

Customers will enjoy creating an artfully crafted home with plush fabrics, neutral color palettes, and rich textures featured in the new Fieldcrest assortment. These timeless furnishings will bring a sense of calm to any space and ensure that your most-loved items will last year after year.

Building on the momentum following the launch of the home brand Linden Street last spring, Fieldcrest is the newest addition to Penney’s home merchandise portfolio and the first of several new and refreshed home brands slated for this year.

Fieldcrest products are available exclusively at JCPenney in all stores and online at beginning March 4. For more information or to shop the new Fieldcrest collection, visit the brand’s webpage.