At JCPenney, we believe each day is a chance to honor our customers’ unique, authentic beauty. That’s why our new, inclusive JCPenney Beauty experience will feature 170+ beauty brands that… [Continue Reading]
This Hispanic Heritage Month, JCPenney honors and celebrates our Latinx and Hispanic associates and inspires the future with the message ‘when we are united, we are more’ or ¡Unidos Somos… [Continue Reading]
JCPenney invites customers to discover a new Juicy with the launch of Juicy by Juicy Couture women’s and kid’s apparel, shoes, sleepwear, watches, and accessories. As a new brand expansion… [Continue Reading]
Design superstars The Novogratz and JCPenney have teamed up to launch the Back to Everything collection – an uplifting assortment of modern and functional furniture, lighting, wallpaper, bedding, and rugs…. [Continue Reading]
JCPenney is proud to reintroduce three beloved private brands to meet the needs of our customers just in time for fall. Adding to the strength of JCPenney’s portfolio, Ambrielle® intimate… [Continue Reading]
McAllen, it’s time! Just over one year after Category 1 Hurricane Hanna touched down, Store 0226 at La Plaza Mall in McAllen, Texas, has reopened. The Store welcomed nearly 800… [Continue Reading]
Honoring our founder, the iconic statue of James Cash Penney was unveiled and dedicated on Saturday, Aug. 28 in Kemmerer, Wyoming, near the location of his first Golden Rule Store… [Continue Reading]
South Point Shopping Center 1380 HWY 20 W., Mcdonough, GA, 30253 (770) 957-0312
Westroads Mall 800 N. 98th St., Omaha, NE, 28303 (402) 397-4600
Augusta Mall 3450 Wrightsboro Rd., Augusta, GA, 30909 (706) 736-1201
Gateway Mall 68 Gateway Mall, Lincoln, NE, 68505 (402) 466-2222
Riverdale Center 4185 Riverdale Rd., Riverdale, UT, 84405 (801) 621-2575
Shops @ Moore 2400 S. Service Rd., Moore, OK, 73160 (405) 237-1542
Shackleford Crossing 2600 S. Shackleford Rd., Little Rock, AR, 72205 (501) 224-0347
| Makeup | ||||
|---|---|---|---|---|
| Almay | e.l.f.* | Prados Beauty | ||
| Ardell | Exa Beauty | RapidLash | ||
| Blossom | Glosshood | Real Techniques | ||
| Bossy Cosmetics | I’M MEME**** | Revlon | ||
| Caboodles | Makeup Geek*** | Sara Happ | ||
| COVERGIRL | Mineral Fusion | Tai-Lite | ||
| CTZN Cosmetics | Mirabella*** | W3LL People* | ||
| EcoTools | Mora Cosmetics | |||
Thirteen Lune brand *In Store Only **Online Only ***JCPenney Beauty Exclusive ****Only Brick-and-Mortar Location in the U.S. |
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| Skincare | ||||||
|---|---|---|---|---|---|---|
| Alaffia | Everyday Humans | Leaders | Skin Gym | |||
| ANOVÉ | FREEMAN Beauty | Mary Louise Cosmetics | Skôt Beauté | |||
| APTO | Gloryscent Beauty | MedZone | Soji Health | |||
| Blossom | Golde | NEOGEN | Spa Sciences | |||
| Burt’s Bees* | Hanskin | nooni**** | St. Moriz | |||
| Buttah Skin | I Dew Care | O.R.G Skincare | Sukin | |||
| By Wishtrend | Isntree | Pholk Beauty | Sundree | |||
| CEYLON | JAPONESQUE | PMD Beauty* | UnSun Cosmetics | |||
| Clean Circle | Joanna Vargas | PSA Skin | Wander Beauty | |||
| Common Ground | Kadalys | Pure Lotus | When Beauty | |||
| COSRX | Karité | Rael | Youth Haus | |||
| e.l.f.* | Keep Cool | SeeMe Beauty | YUNI Beauty | |||
| Earth Therapeutics | Kleem Organics**** | Skin Camp | ||||
Thirteen Lune brand *In Store Only ****Only Brick-and-Mortar Location in the U.S. |
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| Haircare | ||||||
|---|---|---|---|---|---|---|
| AfroPick | Carol’s Daughter | Grace Eleyae | Olivia Garden | |||
| AG | CHI | ikoo | Renatural | |||
| Aluram | Common Ground | invisibobble* | Rock the Locks | |||
| Almar Accessories | Conair | Keracolor | Shaz & Kiks | |||
| Beast | Curlsmith | Kmoni Cosmetics | The Doux | |||
| Beija Flor Naturals | Denman | Kreyòl Essence | Twist by Ouidad | |||
| Better Natured | Design.ME | L’ANZA | Unwash | |||
| Bomba Curls | Eva NYC | Little Green | Vaycay Beauty | |||
| BRITE | Flawless by Gabrielle Union | Naturally Drenched | Vernon François | |||
| Canviiy | Genedor Beauty | No Nothing | ||||
Thirteen Lune brand *In Store Only |
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| Nailcare | ||||||
|---|---|---|---|---|---|---|
| Blossom | OPI | |||||
| Cutex | Paintlab | |||||
| Dashing Diva | Piggy Paint | |||||
| DERMELECT COSMECEUTICALS | Revlon | |||||
| Entity Clean | Sally Hansen | |||||
| Mischo Beauty | Seche Vite | |||||
Thirteen Lune brand |
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| Fragrance | ||||||
|---|---|---|---|---|---|---|
| 100BON | Elie Tahari | Mercedes-Benz | Rebecca Minkoff | |||
| Adidas | Elizabeth Arden** | Missguided | Ron Dorff*** | |||
| Ariana Grande | Elizabeth Taylor** | Montblanc* | Sarah Jessica Parker | |||
| Badgley Mischka | Esscentials*** | Nautica | Scent-Organix | |||
| Boucheron** | Jean Paul Gaultier | Oscar de la Renta | Solinotes | |||
| Carolina Herrera* | Jennifer Aniston | Paco Rabanne* | Vera Wang | |||
| Coach* | Jimmy Choo* | Paloma Picasso** | Versace* | |||
| Derek Lam | Juicy Couture* | Perry Ellis | Wellfounded*** | |||
| Dolce & Gabbana* | Kate Spade | Pink Sugar by Aquolina | ||||
| Drakkar Noir** | Land of the Free | Prim Botanicals | ||||
| dunhill | Laundry by Shelli Segal** | Rachel Zoe | ||||
Thirteen Lune brand *In Store Only **Online Only ***JCPenney Beauty Exclusive |
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| Grooming |
|---|
| 18.21 Man Made |
| Beast |
| Bevel |
| Duke Cannon |
| Every Man Jack |
| Holly Hall Supply Co. |
| Bath & Body | ||||
|---|---|---|---|---|
| Alaffia | Gloryscent Beauty | Prim Botanicals | ||
| Baby Foot | Hempz | Pursoma Wellness | ||
| Body Drench | KAIKE | Rael | ||
| Cashmere Moon | Kitsch | Spraise | ||
| Cloth In A Box | Kmoni Cosmetics | Switch2Pure | ||
| Common Ground | LÍHA BEAUTY | Unplugged Essentials | ||
| Daily Concepts | Little Green | The Vintage Cosmetic Company | ||
| Earth Therapeutics | Perry Ellis | Visha Skincare | ||
Thirteen Lune brand |
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