Introducing Juicy by Juicy Couture: Launching Exclusively at JCPenney

JCPenney invites customers to discover a new Juicy with the launch of Juicy by Juicy Couture women’s and kid’s apparel, shoes, sleepwear, watches, and accessories. As a new brand expansion of Juicy Couture—the original athleisure brand created from the off-duty celebrity lifestyle—Juicy by Juicy Couture is bringing accessible, casual luxury to JCPenney.

“We are thrilled to unveil Juicy by Juicy Couture and offer our customer a new, glamorous lifestyle brand to shop,” said Michelle Wlazlo, executive vice president and chief merchandising officer, JCPenney. “At the heart of JCPenney, we stand for quality, value, and style, and promise inclusive and affordable fashion for our customers. The launch of Juicy by Juicy Couture delivers on that promise and highlights the diverse style offered only at JCPenney.”

“For more than two decades, Juicy Couture has brought iconic LA style and attitude to consumers around the world,” said Jarrod Weber, group president lifestyle, chief brand officer, Authentic Brands Group (ABG), owner of the Juicy Couture brand. “Juicy by Juicy Couture combines distinctive design elements and styling that pay homage to the brand’s unique ethos. This launch marks an exciting era in fashion for Juicy at JCPenney and we are extending the brand to a new fanbase.”

Juicy by Juicy Couture launches just in time for the fall season as fashionable and cozy loungewear continue to reign supreme. From joggers and leggings to cropped sweatshirts and hoodies, the collection features bold colors, prints, patterns, and track silhouettes for everyday comfort.

The inclusive collection for women is available from XS-3X to showcase her bold spirit and coveted style. The women’s assortment launches in select stores and online on Sept. 23, with expansion in baby and kid’s apparel, women’s and kid’s sleepwear, footwear, home, and accessories throughout 2021 and gift sets just in time for the holidays.

Shop the collection in stores and online at