JCPenney Requires Customers to Wear Face Coverings in Stores, Effective July 24

As Coronavirus (COVID-19) cases continue to increase across the U.S., JCPenney will now require customers to wear face coverings while shopping in its stores, effective Friday, July 24.

With a continued focus on providing a safe and engaging experience to customers, store entrances will display signage to let shoppers know of this new policy, and associates will gladly provide a mask to customers who may need one.

We understand some of our customers may have health conditions or disabilities that prevent them from wearing a mask or face covering, and our mask requirement will not apply in those cases.

In addition to this new mask requirement, JCPenney is focused on protecting the health of its customers and associates through additional safety precautions, such as requiring face coverings for working associates, offering Contactless checkout via our app and providing customers with emailed receipts using mobile wallet payment, diligently cleaning stores with a focus on high-touch areas, and holding back merchandise from the selling floor that has been tried on, for at least 24 hours. We’ve also added social distancing signage and installed plexiglass at registers in all of our stores.

Customers may also shop our flagship store,, or use our Contact-free curbside pickup, a convenient service available at all of our go-forward stores.

We sincerely appreciate our customers’ cooperation and understanding the importance of this new policy to keep each other safe and minimize the spread of the Coronavirus (COVID-19).

For more information on our commitment to your safety, please visit our Coronavirus (COVID-19) landing page.