JCPenney Associate Survivors Come Together in the Fight Against Breast Cancer

At JCPenney, our associates and our customers are our top priority. That’s why this Breast Cancer Awareness Month, JCPenney is featuring the voices of our associate survivors and supporting our customers and their friends and families in the fight against breast cancer through a curated Survivors’ Shop, Beauty in Courage JCP Live, and in the community.

The Voices of Breast Cancer Survivors at JCPenney
We all have a story of how someone in our life has been impacted by this disease–and this includes our JCPenney associates. Approximately 1 in 8 women will be diagnosed with breast cancer in her lifetime, according to the American Cancer Society. We’re proud to share the inspirational words of JCPenney associate survivors who have experienced firsthand the impacts of being the “one” in that statistic.

Give Hope to Those Closest to You
As part of a community of cancer survivors and thrivers, JCPenney associate survivors curated their favorite products to encourage and empower each other, our customers, and their family and friends, on their journeys. Check out the Breast Cancer Survivors’ Shop on to find comforting apparel and accessories, beauty and skincare products, headwear, and bras for those closest to you in the fight against breast cancer.

Tune in to JCP Live: Beauty in Courage
JCPenney is pampering survivors and those undergoing treatments with hair, makeup, and skincare tips from our Beauty experts in a JCP Live, livestream event. Tune in to “Beauty in Courage” on Friday, Oct. 8, at 11 a.m. CDT, then shop the products on the Survivors’ Shop on Spread the word—everyone is welcome!

Bringing Comfort to the Community
In August, JCPenney donated Fieldcrest® bedding and bath products to the American Cancer Society Gene and Jerry Jones Family Hope Lodge, a home away from home for cancer patients receiving treatments in Dallas. Watch JCPenney volunteers add a comforting touch to patient rooms:

Early Detection Saves Lives

JCPenney and the American Cancer Society are part of a nationwide effort to encourage everyone to resume recommended cancer screenings, including annual mammograms. Please visit to learn about the early warning signs of breast cancer. Screenings increase your chances of detecting cancer early when it may be easiest to treat.

Imagine a world free from cancer. Help make it a reality by donating to American Cancer Society.