JCPenney Teams Up with Step Up to Celebrate Women’s History Month

2021 Step Up

Each March, we celebrate the achievements and contributions of women across the globe as we recognize Women’s History Month and International Women’s Day, which takes place annually on March 8. This year’s theme ‘Choose to Challenge’ calls on all of us to raise awareness about women’s equality, because with challenge comes change.

To mark this year’s occasion, JCPenney joined forces with longtime nonprofit partner Step Up to help put this year’s theme into action with an interactive panel discussion featuring T’Wana Brown, JCPenney vice president, divisional merchandise manager for Men’s apparel.

Choose to Challenge

On March 4, Step Up hosted an interactive online panel discussion titled “Choose to Challenge: A Womxn’s History Month Virtual Conversation,” with JCPenney associates, Step Up students, alumnae, and other supporters from across the country.

“It’s everybody’s differences that make this world super interesting and listening to different people’s stories gives you different points of view, sparking more creativity,” Brown said during the event.

Stepping Up with Step Up

Since 2018, JCPenney has partnered with Step Up to help young women from underserved neighborhoods fulfill their potential by empowering them to become confident, college-bound, career-focused, and ready to join the next generation of professional women.

JCPenney works with partners like Step Up to help fulfill its Company commitment to closing the opportunity gap by providing support through career-readiness workshops, mentorship sessions, shopping sprees, and corporate field trips. JCPenney and the JCPenney Communities Foundation have donated more than $300,000 to support Step Up girls across the country.

Interested in hearing more from the panel? View the full event below.