JCPenney Teams Up with YMCA to Extend the Holiday Spirit This Season

Children and families of the YMCA enjoyed Giving Sprees in Dallas, Tampa, Miami and Houston

‘Tis the season of giving! JCPenney took its annual tradition of Giving Sprees for YMCA kids to the next level this year, hosting a private shopping event at select stores in Dallas, Tampa, Miami and Houston.

Along with providing each child a $100 JCPenney gift card to select holiday gifts for themselves and their family, the giving sprees were extended to also include Y families that were affected by the recent hurricanes. Seven families received a $5,000 shopping spree at JCPenney along with a new washer and dryer set. Additionally, hometown heroes from the Dallas Cowboys, Houston Texans, Houston Astros, Tampa Bay Buccaneers and Miami Dolphins treated the kids and families to a surprise appearance at the store.

“Each year, we look forward to teaming up with our partner, JCPenney, on their holiday shopping spree tradition benefitting Y kids,” said Patsy Taylor, director of strategic partnerships at the Y. “Thanks to the generosity of JCPenney, we were also able to extend this year’s shopping sprees to Y families affected by recent hurricanes, bringing holiday cheer to those in need this season.”

2017 Nickelodeon HALO (Helping and Leading Others) Awards

JCPenney continued its support of those affected by recent hurricanes through its exclusive retail sponsor of the 2017 Nickelodeon HALO Awards. During the show, JCPenney hosted a holiday relief station backstage, where attendees were able to pack boxes of relief supplies, benefitting the Y kids and families in San Juan, Puerto Rico. The boxes included water, batteries, flashlights, backpacks, kids’ pajamas and socks and underwear, along with comfort items such as teddy bears and activity pads.

These initiatives build on the retailer’s 20-year relationship with the Y, allowing JCPenney to strengthen the communities where its customers and associates live, work and shop. For more details on our signature partnership with the Y visit