JCPenney Hosts First Ever Fashion and Beauty Event: “10 Days of NonStop New”

10 Days Nonstop New

No other season is more synonymous with style than fall. As our customers look to refresh their wardrobes, we’ll be helping them up their fashion ante with our first ever “10 Days of NonStop New” fashion and beauty event from Sept. 15-24. Showcasing JCPenney as a one-stop destination for all your beauty and fashion needs, each day of the “10 Days of NonStop New” event will feature a daily deal on a fashion item, beauty product and a beauty service.

Customers can take advantage of daily deals on the season’s must-have fall fashion trends such as an a.n.a® crushed velvet top for $15 or a pair of Liz Claiborne® over-the-knee boots for $49.99. Beauty product deals will range from $4.99 for Paul Mitchell® extra body sculpting foam to $59.99 for a Chi® basic flat iron. These amazing deals will be available both in stores and online at

Additionally, customers can book appointments at their local store for the event’s daily beauty service offer such as smoky brick eye application from Sephora inside JCPenney to a $10 blowout or brow wax from The Salon by InStyle®. As part of our loyalty program, our JCPenney Rewards members will be given an exclusive daily deal on Sept. 14, prior to the kick-off of the event, where they will be able to purchase a Liz Claiborne tote originally priced at $60 for only $20.

Customers visiting stores during the 10-day event can also enter the “JCPenney Dream Closet Giveaway” sweepstakes for a chance to win a $5,000 JCPenney shopping spree with fashion influencer Sonia Castañeda, a $500 gift card from Sephora inside JCPenney and VIP styling from The Salon by InStyle. Five first-place winners will receive a $500 JCPenney gift card.

From Sept. 23-24, JCPenney stores in select mall locations will feature a special in-mall display hosted by brand ambassadors that will showcase the season’s key fashion and beauty trends. Mall shoppers will receive a complimentary swag bag that can be brought to the JCPenney store for a free beauty, fashion or jewelry gift, while supplies last.

Not only will our “10 Days of NonStop New” event help raise awareness of our full service, head-to-toe style offerings and encourage customers to try our outstanding beauty services, but it will serve as a tremendous traffic driver for our stores as we head into the fall shopping season.

To view the full calendar of daily deals visit

Nonstop New Event Schedule