This season, JCPenney wants to remind shoppers that it’s not how much you spend on presents, it’s the time you spend together. In a heartwarming holiday campaign that kicks off… [Continue Reading]
Tag: Marketing
JCPenney Debuts New Brand Promise “Style and Value for All”
Psst…did you hear? We’re stepping up our style cred. Yesterday we launched a new campaign debuting our powerful new brand promise that emphasizes, “Style and value for all.” While value… [Continue Reading]
JCPenney Helps Customers to “Find the One” Perfect Pant
Marketing campaign showcases newly updated pant and jean selection Finding “the one” pair of pants or jeans can be tough. There’s straight leg, bootcut, skinny, wide leg, boyfriend, flare, not to… [Continue Reading]
JCPenney Hosts First Ever Fashion and Beauty Event: “10 Days of NonStop New”
No other season is more synonymous with style than fall. As our customers look to refresh their wardrobes, we’ll be helping them up their fashion ante with our first ever… [Continue Reading]