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Category: Company Initiatives

JCPenney Observes Martin Luther King, Jr. Day with Service-Minded “Day On”

by JCPenney Company on January 18, 2021

Today, JCPenney is paying tribute to Martin Luther King Jr. Day with a “day on” – not a day off – by encouraging all associates to volunteer and improve their… [Continue Reading]

JCPenney Improves Supply Chain Sustainability with Apparel Impact Institute Partnership

by JCPenney Company on January 13, 2021

JCPenney is excited to announce it is partnering with the Apparel Impact Institute (Aii) to improve supply chain sustainability performance related to energy, water, and chemicals in 2021 and beyond…. [Continue Reading]

Redesigned Xersion® Assortment Motivates You to Move in 2021

by JCPenney Company on January 7, 2021January 7, 2021

For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]

JCPenney Brings “Joy to the World” in 2020 Holiday Ad

by JCPenney Company on December 16, 2020

This holiday season, JCPenney is leaning into its iconic three-letter acronym with a spirited holiday campaign around Joy, Comfort, and Peace. Providing inspiration to our customers in year like no… [Continue Reading]

Shaq and Jill Team Up to Spread Holiday Cheer

by JCPenney Company on December 3, 2020December 2, 2020

Earlier this week on Giving Tuesday, JCPenney CEO Jill Soltau had the supersized assistance of 15-time All Star and JCPenney Big & Tall Style Ambassador Shaquille O’Neal to bring joy… [Continue Reading]

Shop the Stream: JCPenney Debuts “JCP Live” to Make Gift-Planning Fun and Easy

by JCPenney Company on November 25, 2020November 24, 2020

In a year full of innovation and newness, JCPenney is excited to debut JCP Live, a live-stream show designed to offer shoppers unique insight on our hottest holiday items. During… [Continue Reading]

JCPenney Unveils All-New Stylus™ Brand, a Styleisure™ Apparel Line Full of Style and Comfort

by JCPenney Company on November 12, 2020November 11, 2020

JCPenney is excited continue bringing our customers newness this holiday season with the introduction of Stylus, an all-new “styleisure” apparel line designed to comfortably elevate your everyday. Available today in… [Continue Reading]

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Recent Posts

  • Meet the Leader: Laurie Wilson, Chief Supply Chain Officer and SVP of Planning & Allocation and Pricing
  • iMPOWER by Prabal Gurung for JCPenney Launches with an NYC Pop-Up
  • Honoring Women’s History with Hope & Wonder
  • Nationwide Rollout of JCPenney Beauty Reaches its Halfway Point
  • Meet the Leader: Shenece Johns, Senior Director of JCPenney’s Inclusion and Diversity Team

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  • Inclusion & Diversity (45)
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  • Leadership (6)
  • Marketing (25)
  • Philanthropy (36)
  • Seasonal (49)
  • Stores (38)
  • Thought Leadership (17)

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Stores reopen list 2020

South Point Shopping Center 1380 HWY 20 W., Mcdonough, GA, 30253 (770) 957-0312


Westroads Mall 800 N. 98th St., Omaha, NE, 28303 (402) 397-4600


Augusta Mall 3450 Wrightsboro Rd., Augusta, GA, 30909 (706) 736-1201


Gateway Mall 68 Gateway Mall, Lincoln, NE, 68505 (402) 466-2222


Riverdale Center 4185 Riverdale Rd., Riverdale, UT, 84405 (801) 621-2575


Shops @ Moore 2400 S. Service Rd., Moore, OK, 73160 (405) 237-1542


Shackleford Crossing 2600 S. Shackleford Rd., Little Rock, AR, 72205 (501) 224-0347


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Makeup
Almay e.l.f.* Prados Beauty
Ardell Exa Beauty RapidLash
Blossom Glosshood Real Techniques
Bossy Cosmetics I’M MEME**** Revlon
Caboodles Makeup Geek*** Sara Happ
COVERGIRL Mineral Fusion Tai-Lite
CTZN Cosmetics Mirabella*** W3LL People*
EcoTools Mora Cosmetics

Thirteen Lune brand
*In Store Only
**Online Only
***JCPenney Beauty Exclusive
****Only Brick-and-Mortar Location in the U.S.

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Skincare
Alaffia Everyday Humans Leaders Skin Gym
ANOVÉ FREEMAN Beauty Mary Louise Cosmetics Skôt Beauté
APTO Gloryscent Beauty MedZone Soji Health
Blossom Golde NEOGEN Spa Sciences
Burt’s Bees* Hanskin nooni**** St. Moriz
Buttah Skin I Dew Care O.R.G Skincare Sukin
By Wishtrend Isntree Pholk Beauty Sundree
CEYLON JAPONESQUE PMD Beauty* UnSun Cosmetics
Clean Circle Joanna Vargas PSA Skin Wander Beauty
Common Ground Kadalys Pure Lotus When Beauty
COSRX Karité Rael Youth Haus
e.l.f.* Keep Cool SeeMe Beauty YUNI Beauty
Earth Therapeutics Kleem Organics**** Skin Camp

Thirteen Lune brand
*In Store Only
****Only Brick-and-Mortar Location in the U.S.

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Haircare
AfroPick Carol’s Daughter Grace Eleyae Olivia Garden
AG CHI ikoo Renatural
Aluram Common Ground invisibobble* Rock the Locks
Almar Accessories Conair Keracolor Shaz & Kiks
Beast Curlsmith Kmoni Cosmetics The Doux
Beija Flor Naturals Denman Kreyòl Essence Twist by Ouidad
Better Natured Design.ME L’ANZA Unwash
Bomba Curls Eva NYC Little Green Vaycay Beauty
BRITE Flawless by Gabrielle Union Naturally Drenched Vernon François
Canviiy Genedor Beauty No Nothing

Thirteen Lune brand
*In Store Only
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Nailcare
Blossom   OPI
Cutex   Paintlab
Dashing Diva   Piggy Paint
DERMELECT COSMECEUTICALS   Revlon
Entity Clean   Sally Hansen
Mischo Beauty   Seche Vite

Thirteen Lune brand
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Fragrance
100BON Elie Tahari Mercedes-Benz Rebecca Minkoff
Adidas Elizabeth Arden** Missguided Ron Dorff***
Ariana Grande Elizabeth Taylor** Montblanc* Sarah Jessica Parker
Badgley Mischka Esscentials*** Nautica Scent-Organix
Boucheron** Jean Paul Gaultier Oscar de la Renta Solinotes
Carolina Herrera* Jennifer Aniston Paco Rabanne* Vera Wang
Coach* Jimmy Choo* Paloma Picasso** Versace*
Derek Lam Juicy Couture* Perry Ellis Wellfounded***
Dolce & Gabbana* Kate Spade Pink Sugar by Aquolina
Drakkar Noir** Land of the Free Prim Botanicals
dunhill Laundry by Shelli Segal** Rachel Zoe

Thirteen Lune brand
*In Store Only
**Online Only
***JCPenney Beauty Exclusive
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Grooming
18.21 Man Made
Beast
Bevel
Duke Cannon
Every Man Jack
Holly Hall Supply Co.
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Bath & Body
Alaffia Gloryscent Beauty Prim Botanicals
Baby Foot Hempz Pursoma Wellness
Body Drench KAIKE Rael
Cashmere Moon Kitsch Spraise
Cloth In A Box Kmoni Cosmetics Switch2Pure
Common Ground LÍHA BEAUTY Unplugged Essentials
Daily Concepts Little Green The Vintage Cosmetic Company
Earth Therapeutics Perry Ellis Visha Skincare

Thirteen Lune brand
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