Today, JCPenney is paying tribute to Martin Luther King Jr. Day with a “day on” – not a day off – by encouraging all associates to volunteer and improve their… [Continue Reading]
Category: Company Initiatives
JCPenney Improves Supply Chain Sustainability with Apparel Impact Institute Partnership
JCPenney is excited to announce it is partnering with the Apparel Impact Institute (Aii) to improve supply chain sustainability performance related to energy, water, and chemicals in 2021 and beyond…. [Continue Reading]
Redesigned Xersion® Assortment Motivates You to Move in 2021
For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]
JCPenney Brings “Joy to the World” in 2020 Holiday Ad
This holiday season, JCPenney is leaning into its iconic three-letter acronym with a spirited holiday campaign around Joy, Comfort, and Peace. Providing inspiration to our customers in year like no… [Continue Reading]
Shaq and Jill Team Up to Spread Holiday Cheer
Earlier this week on Giving Tuesday, JCPenney CEO Jill Soltau had the supersized assistance of 15-time All Star and JCPenney Big & Tall Style Ambassador Shaquille O’Neal to bring joy… [Continue Reading]
Shop the Stream: JCPenney Debuts “JCP Live” to Make Gift-Planning Fun and Easy
In a year full of innovation and newness, JCPenney is excited to debut JCP Live, a live-stream show designed to offer shoppers unique insight on our hottest holiday items. During… [Continue Reading]
JCPenney Unveils All-New Stylus™ Brand, a Styleisure™ Apparel Line Full of Style and Comfort
JCPenney is excited continue bringing our customers newness this holiday season with the introduction of Stylus, an all-new “styleisure” apparel line designed to comfortably elevate your everyday. Available today in… [Continue Reading]