Retailer partners with REPREVE to find new life for plastic bottles in eco-chic clothing As environmentally-conscious consumers seek more sustainable options in their apparel and home needs, JCPenney is providing… [Continue Reading]
Category: Brands
JCPenney Redesigns Okie Dokie® with Playful, Modern Aesthetic & Stylish Details
Lifestyle brand to expand into coordinating nursery and gift items this summer. JCPenney has a strong history in developing private brands, particularly when it comes to kids and babies. Mom… [Continue Reading]
JCPenney expands active and fitness categories in 2018
From performance apparel to fitness equipment and accessories JCPenney offers an assortment of products for healthy living It’s the beginning of a new year and throngs of people are kicking… [Continue Reading]
JCPenney Helps Customers to “Find the One” Perfect Pant
Marketing campaign showcases newly updated pant and jean selection Finding “the one” pair of pants or jeans can be tough. There’s straight leg, bootcut, skinny, wide leg, boyfriend, flare, not to… [Continue Reading]
JCPenney Welcomes Star Wars Fans with Unique In-Store Shop
In celebration of the theatrical release of Star Wars: The Last Jedi, JCPenney has created a shopping destination sure to make any fan celebrate the Force. The Company recently launched… [Continue Reading]
Jacques Penné Pop-up Shop Inspires Holiday Shoppers to Give JCPenney Another Look
As part of our efforts to surprise gift givers this season with our inspiring holiday assortment, we’ve opened a discreetly-branded pop-up shop, playfully called “Jacques Penné.” Located in New York… [Continue Reading]
JCPenney Women’s Design Experts Break Down 2017 Holiday Trends
Every holiday season brings an endless number of events to attend from company parties and festive celebrations to family gatherings, neighborhood potlucks and more. We sat down with Sue Koger,… [Continue Reading]