A new school year represents a fresh start for teens and kids to reinvent their personal style. At JCPenney, we have the top trends and styles they want – at… [Continue Reading]
Category: Brands
JCPenney Ups Its Fashion Game by Talking Directly to Teens
Arizona Jean Co. has always been known for trend-right denim in a variety of washes, fits and sizes but for back to school, we wanted to up our game by… [Continue Reading]
JCPenney announces latest Obsess collab with actress Isabela Moner
We’re excited to announce that we’ve collaborated with popular 16-year-old Latina actress and singer, Isabela Moner, for our latest capsule collection from Obsess. Launched earlier this year, Obsess, available exclusively… [Continue Reading]
JCPenney and Jessica Milagros Make a Splash with Trendy Boutique Plus Swimwear Collection
We’re giving women a new reason to hit the beach with confidence this summer with the debut of our very own Boutique Plus swimwear line specifically designed for the full-figured… [Continue Reading]
JCPenney Builds Plus-Size Fashion Cred
Every body deserves great style and there are 100 million plus-size women who experience difficulty finding everything they need in terms of great fashion, quality and value. At JCPenney, we… [Continue Reading]
JCPenney Elevates Big & Tall with Shaquille O’Neal Partnership
JCPenney today announced that NBA legend and television personality, Shaquille O’Neal (Shaq), will serve as the Company’s exclusive style ambassador for its men’s Big & Tall business, reinforcing the retailer’s… [Continue Reading]
TREND TALK: JCPenney Women’s Design Experts Break Down 2018 Spring Fashion Trends
Spring style at JCPenney boasts ruffles, smocking, lace-up details and more Spring has sprung at JCPenney and customers can now find the season’s must-have trends available for women of all… [Continue Reading]