Taking Pride in Our Diverse Communities

Each June, JCPenney celebrates Pride Month and the contributions of lesbian, gay, bisexual, transgender and queer individuals in our stores and communities. With nearly 50 million people in the United States who identify as LGBTQ+, a shared commitment to creating an inclusive and welcoming culture for our associates and customers is critical.

Our Commitment

JCPenney believes in building diverse teams where different ideas and perspectives are embraced, and in creating inclusive environments where associates and customers feel seen, valued and respected.

As part of our commitment to the LGBTQ+ community, JCPenney will offer a limited-edition Hope & Wonder™ Pride Collection and provide a $100,000 donation to Point Foundation. Hope & Wonder is a private label brand of collections designed to empower our associates and leverage JCPenney’s national platform to raise awareness, celebrate diversity and uplift our communities. Point Foundation is one of four major nonprofit organizations selected by JCPenney associates to receive donations derived by the Hope & Wonder brand in 2022.

The partnership includes a range of exciting collaborations including:

  • 10 JCPenney-named community college scholarships for the 2022-2023 academic year. These scholarships will support qualified degree-seeking candidates enrolling in fashion technology, design, merchandising, retail management, business administration, supply chain management, accounting and finance programs
  • JCPenney’s sponsorship of Point Foundation’s Community College Conference in fall 2022
  • Opportunities for the Point Foundation community college scholarship recipients to engage with various aspects of the organization throughout 2022 and 2023, including the opportunity to collaborate with the JCP Creative Coalition and provide design input for the 2023 JCPenney Hope & Wonder Pride collection.

Point Foundation is the nation’s largest scholarship-granting organization for LGBTQ+ students of merit, empowering them to achieve their full academic and leadership potential – despite the obstacles often put before them – to make a significant impact on society. Point Foundation promotes change through scholarship funding, mentorship, leadership development, and community service training. Since 2016, the organization has provided 180 community college students with scholarships, admissions counseling, coaching, and financial education on their journey toward higher education. Learn more at pointfoundation.org.

Show Our Pride

Wear your pride on your sleeve and shop the 2022 JCPenney Hope & Wonder Pride collection in select stores and online at jcpenney.com/pride. All net profits from the collection will be donated to Point Foundation.