With school campuses reopening across the country this fall, kids are shedding their remote-learning loungewear and looking to exercise their self-expression and personal identity. To ensure every kid is prepared to confidently return to the classroom, JCPenney introduces the Thereabouts™ private brand, a new inclusive line of kids apparel that celebrates diversity of shapes, sizes, styles, and abilities.
“We believe all kids should feel confident and capable in the clothes they wear, and parents should feel good about the clothes they buy,” says Michelle Wlazlo, executive vice president and chief merchandising officer. “Fulfilling the wants and needs of our diverse customer base is the foundation of our business. That’s why we relied on research and feedback from parents and kids throughout the design process. We are proud to say that the Thereabouts collection is our most inclusive kids brand ever.”
The Thereabouts assortment has all the back-to-school essentials, from basics to uniforms, sleep to outerwear, and a variety of shoe styles. Designed for all ages from toddler to big kid, the Thereabouts line is size-inclusive running from 2T–22, including plus and husky.
Designed for All Kids
When developing our most inclusive kids brand yet, we relied heavily on our customer research and the advice of experts, namely feedback from parents and kids of all abilities, genders, sizes, and ethnicities. The collection was designed to be both hyper-inclusive and on-trend, with inspiration drawn from the latest in kid’s fashion.
Thereabouts apparel is available with adaptive features, including easy-access openings, sensory-friendly seaming, and no tags, ensuring there’s something stylish for every kid, including those with disabilities. JCPenney has also partnered with Patti + Ricky, an adaptive fashion marketplace for adults and kids with disabilities, to expand its kid’s adaptive offerings via notable accessory brands PunkinFutz™, BeedleBug™, Max & Me™, and Myself Belts™.
A Feel-Good Purchase
In addition, JCPenney is partnering with Communities In Schools® (CIS™) to make sure kids have the support and resources they need to succeed. From July 15 to Aug. 12, JCPenney will donate $1 for every Thereabouts item sold in store or online, up to $100,000, to Communities In Schools to fund programming that empowers students to stay in school and achieve in life.
Shop all the top back-to-school looks from the new Thereabouts brand, exclusively at JCPenney stores and on jcp.com.