Step into Luxurious Style with JCPenney’s New Ryegrass™ Brand

Big things are happening at JCPenney, including today’s launch of the Ryegrass™ brand, the Company’s most elevated women’s collection yet designed to complement her natural beauty and femininity. Combining intentional design and luxe fabrics, the assortment of blouses, dresses, skirts, denim, shorts, vests, and jackets layer for an effortlessly sophisticated look.

“When we first started developing Ryegrass, our goal was to bring today’s woman beautifully designed luxurious apparel at approachable prices. But more than that, it was designed to reflect her romantic and natural sense of style,” said Michelle Wlazlo, executive vice president, chief merchandising officer. “The refined fabrics and thoughtfully crafted, feminine details are easy to mix, match and layer. She’ll reach for these pieces time and again.”

Founded on a fabric-first approach, the Ryegrass assortment offers luxurious feeling pieces made of crepe satin, metallic jacquards, lace, and eco(faux)-suede; plus, the infusion of special items like genuine leather that is butter soft.

From neckline to hemline, each Ryegrass piece is thoughtfully designed with feminine touches like delicate micro pleats, rouching, blouson cuffs, and self-covered buttons to create a vintage look and feel. With sizes ranging from XS-3X, 2-24W in stores, and 2-30W on, the Ryegrass assortment offers polished looks for every woman.

Shop Ryegrass products exclusively at JCPenney stores and online at