The Bonus Bucks Start Here

At JCPenney, we know everyone loves a good deal. And while we’re known for style and value that’s hard to beat, we’re giving customers yet another reason to make JCPenney their favorite shopping destination. Just in time for Father’s Day, we’re launching our first Bonus Bucks event, inviting customers to earn Bonus Bucks from June 14-17 and redeem their Bonus Bucks from June 14-20.

For every $50 spent in a single transaction, customers can earn $10 in Bonus Bucks, up to three times during the promotional event. JCPenney Bonus Bucks are digitally credited within minutes of a store purchase allowing customers to earn and spend their Bonus Bucks the very same day! For online purchases, customers will receive Bonus Bucks as soon as their item ships. Customers can access their Bonus Bucks in the JCPenney mobile app wallet, online in their JCPenney Rewards account, and in store by asking an associate at the register.

Bonus Bucks are earned in addition to JCPenney Rewards points, adding even more value for members of our customer loyalty program. To become a JCPenney Rewards member, a customer simply needs to provide their email address and phone number to begin earning Rewards points and Bonus Bucks on their in-store and online JCPenney purchases.

“We know customers that are JCPenney Rewards members shop and spend more than twice as much as non-Rewards customers,” said Marci Grebstein, chief marketing officer for JCPenney. “As we look to drive sales and increase customer traffic, adding incentives to our loyalty program, such as the instant savings offered through Bonus Bucks, will be integral to enticing customers to shop us often.”

Bonus Bucks events will be supported with new promotional broadcast spots, as well as new in-store signage, digital marketing, dedicated email and more, ensuring customers are well aware of these key shopping events. For more information visit