JCPenney Unveils The Toys Topping Santa’s List this Year

This holiday season, we’re helping Santa find the perfect gift for every child on his list.

Earlier this year, we opened toy shops inside all JCPenney stores. The new toy shops are strategically adjacent to the Disney Collection shops and we have been extremely pleased by customer response.

As we headed into the key holiday shopping season, we confidently made the decision to expand our in-store toy assortment by 40 percent, cementing JCPenney as a leading shopping destination for the best toys and must-have brands for kids of all ages.

Not only did customers respond positively to our new toy shops, they also told us they wanted bigger toys with more variety. We listened, and along with our expanded assortment in stores, now boasts four times more toys than last holiday season including new items such as motorized ride-on vehicles, bicycles, scooters, sporting goods, outdoor trampolines, costumes, electronic learning toys, arts and crafts, swing sets, video games and more.

Here’s a quick look at some of the top toys available at JCPenney that are sure to bring smiles on Christmas morning.

Popular toys in stores:

Hatchimals Surprise

LEGO Star Wars Republic Fighter Tank

Num Noms Lipgloss Truck

Barbie Doll and Dancin Fun Horse

Melissa & Doug Pots and Pans Set

Popular toys at

Polar Express Train Set

6’ Tall Dollhouse

Step 2 Dream Kitchen

9×15’ Rectangular Trampoline

Step 2 Ride-On Car

Shoppers can check out our full toy assortment on For customers who want to avoid having packages delivered to their doorstep and left unattended, orders can be securely picked up in a local JCPenney store, in many cases on the same day.