Lifestyle brand to expand into coordinating nursery and gift items this summer. JCPenney has a strong history in developing private brands, particularly when it comes to kids and babies. Mom… [Continue Reading]
JCPenney expands active and fitness categories in 2018
From performance apparel to fitness equipment and accessories JCPenney offers an assortment of products for healthy living It’s the beginning of a new year and throngs of people are kicking… [Continue Reading]
JCPenney Provides Update on Puerto Rico Stores and Hurricane Relief Efforts
Haz clic aquí para leer este artículo en español. In the aftermath of Hurricane Maria’s widespread destruction in September 2017, the Company’s top priority was to assist our Puerto Rico… [Continue Reading]
JCPenney Helps Customers to “Find the One” Perfect Pant
Marketing campaign showcases newly updated pant and jean selection Finding “the one” pair of pants or jeans can be tough. There’s straight leg, bootcut, skinny, wide leg, boyfriend, flare, not to… [Continue Reading]
JCPenney Teams Up with YMCA to Extend the Holiday Spirit This Season
Children and families of the YMCA enjoyed Giving Sprees in Dallas, Tampa, Miami and Houston ‘Tis the season of giving! JCPenney took its annual tradition of Giving Sprees for YMCA… [Continue Reading]
JCPenney Welcomes Star Wars Fans with Unique In-Store Shop
In celebration of the theatrical release of Star Wars: The Last Jedi, JCPenney has created a shopping destination sure to make any fan celebrate the Force. The Company recently launched… [Continue Reading]
JCPenney Hosts Free Workshops for Kids Every Month
As we continue to look for new ways to connect with our customers in stores and encourage repeat visits, JCPenney launched an all-new Kids Zone program last August with fun… [Continue Reading]
