JCPenney Launches First Capsule Collection from Peyton and Parker™ Designed to Inspire Instagram-Worthy Moments

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The holiday season is around the corner and JCPenney has unveiled its first capsule collection from new lifestyle brand, Peyton and Parker. Created entirely by the JCPenney product development and design team, Peyton and Parker will be available seasonally in limited-edition capsule collections. Once it sells out, it’s gone.

This lifestyle brand for the family and home was inspired by Instagram moments and the beautiful aesthetic created by every day, stylish moms. Peyton and Parker is a curated collection of classic looks that are designed to mix and match — to make it easy for mom to create a coordinated look for her family while still allowing everyone’s individual style to shine.

Check out our video below for a behind-the-scenes look at the making of Peyton and Parker and learn more about our newest private brand.