Every body deserves great style and there are 100 million plus-size women who experience difficulty finding everything they need in terms of great fashion, quality and value. At JCPenney, we know if we can offer her clothes that are designed to fit her unique body type, we’ll have a customer for life.
We recently sat down with two of our senior designers who create some of our most popular plus-size private brands to talk about their design process, inspiration and why they are passionate about creating fashion for full-figured women.
JCPenney is uniquely positioned to serve the plus-size market because our plus-size private brands are designed and curated by plus-size women. Not only does our design team understand the technical and fit aspects of creating plus-size clothing, they understand what a full-figured woman wants to wear on a personal level because they are wearing their own designs.
Each private brand, including Boutique+, Worthington Plus, Liz Claiborne Plus and Bold Elements Plus, is designed specifically to complement a curvier shape, rather than just extending the styles found in the women’s department. Our dedicated team of design, trend and product experts take into account the diverse shapes of plus-size women and ensure the colors, prints and fabrications accentuate and enhance curvy silhouettes.