Every body deserves great style and there are 100 million plus-size women who experience difficulty finding everything they need in terms of great fashion, quality and value. At JCPenney, we… [Continue Reading]
JCPenney Builds Plus-Size Fashion Cred
Category: Thought Leadership
Closing the Gap on Missed Opportunities
By Marvin R. Ellison, JCPenney Chairman and CEO I grew up as one of seven children, raised under modest circumstances in Brownsville, Tenn., a two-stoplight town between Memphis and Jackson… [Continue Reading]
JCPenney Hosts 2018 General Manager Conference
Last week, we welcomed over 900 general and district managers from across the country to our annual General Manager Conference (GMC). Held at the Gaylord Texan Resort and Convention Center… [Continue Reading]
TREND TALK: JCPenney Women’s Design Experts Break Down 2018 Spring Fashion Trends
Spring style at JCPenney boasts ruffles, smocking, lace-up details and more Spring has sprung at JCPenney and customers can now find the season’s must-have trends available for women of all… [Continue Reading]
JCPenney Redesigns Okie Dokie® with Playful, Modern Aesthetic & Stylish Details
Lifestyle brand to expand into coordinating nursery and gift items this summer. JCPenney has a strong history in developing private brands, particularly when it comes to kids and babies. Mom… [Continue Reading]
JCPenney Women’s Design Experts Break Down 2017 Holiday Trends
Every holiday season brings an endless number of events to attend from company parties and festive celebrations to family gatherings, neighborhood potlucks and more. We sat down with Sue Koger,… [Continue Reading]