JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will… [Continue Reading]
Introducing the NEW a.n.a Denim
Category: Marketing
Shaq’s Big & Tall Model Search Winners Announced, Featured in JCPenney Marketing
Shaq is back and bigger than ever at JCPenney, personally selecting big and tall men to model his line of Shaquille O’Neal XLG apparel. More than 15,000 men entered Shaquille… [Continue Reading]
JCPenney Launches “Value the Present” Holiday Campaign
This season, JCPenney wants to remind shoppers that it’s not how much you spend on presents, it’s the time you spend together. In a heartwarming holiday campaign that kicks off… [Continue Reading]
The Bonus Bucks Start Here
At JCPenney, we know everyone loves a good deal. And while we’re known for style and value that’s hard to beat, we’re giving customers yet another reason to make JCPenney… [Continue Reading]
JCPenney Hosts “Shop by Room Event” Offering Daily Deals to Drive Traffic
JCPenney is hosting its first-ever “Shop by Room Event” to help customers refresh their homes, one room at a time. From May 26-June 3, this special shopping event features a… [Continue Reading]
JCPenney Elevates Big & Tall with Shaquille O’Neal Partnership
JCPenney today announced that NBA legend and television personality, Shaquille O’Neal (Shaq), will serve as the Company’s exclusive style ambassador for its men’s Big & Tall business, reinforcing the retailer’s… [Continue Reading]
Teens invited to shop for prom necessities at the JCPenney “Get Prepped for Prom” event
Free Sephora inside JCPenney mini makeover and prom hair style salon consultation highlight the event’s head-to-toe offerings Prom shopping season has arrived. From the dress and accessories to the hairstyle,… [Continue Reading]