The biggest beauty launch of 2020 is here! Rare Beauty, founded by Selena Gomez, is now available at Sephora – including the majority of Sephora inside JCPenney locations. With self-acceptance… [Continue Reading]
Our buyers agree: This year more than ever, comfort is top of mind for students going back to school, and activewear is playing an even bigger role this season as… [Continue Reading]
There’s no questioning the back-to-school season looks different for parents and children everywhere. Some may be stocking up on comfortable activewear and readying their home classrooms for a new year,… [Continue Reading]
The countdown to back-to-school is on – a chance for a fresh start and an anything-can-happen year, for reuniting with old friends and making new ones, for branching out and… [Continue Reading]
Summertime is in full swing and we know inspiration might be lacking as our standard routines remain a bit different due to…well, you know. Whether you’re hanging out at home… [Continue Reading]
JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will… [Continue Reading]
Shaq is back and bigger than ever at JCPenney, personally selecting big and tall men to model his line of Shaquille O’Neal XLG apparel. More than 15,000 men entered Shaquille… [Continue Reading]
