For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]
Category: Marketing
Rare Beauty by Selena Gomez Revealed at Sephora and Sephora inside JCPenney
The biggest beauty launch of 2020 is here! Rare Beauty, founded by Selena Gomez, is now available at Sephora – including the majority of Sephora inside JCPenney locations. With self-acceptance… [Continue Reading]
Behind the Scenes: Buyers’ Picks for Back to School
Our buyers agree: This year more than ever, comfort is top of mind for students going back to school, and activewear is playing an even bigger role this season as… [Continue Reading]
Essential Back-to-School Basics
There’s no questioning the back-to-school season looks different for parents and children everywhere. Some may be stocking up on comfortable activewear and readying their home classrooms for a new year,… [Continue Reading]
Back to School: Back(pack) in the Groove
The countdown to back-to-school is on – a chance for a fresh start and an anything-can-happen year, for reuniting with old friends and making new ones, for branching out and… [Continue Reading]
Inspiration Station: Top Summer Looks We Love
Summertime is in full swing and we know inspiration might be lacking as our standard routines remain a bit different due to…well, you know. Whether you’re hanging out at home… [Continue Reading]
Introducing the NEW a.n.a Denim
JCPenney is excited to share the complete reimagination of its a.n.a private brand, now offering better-than-ever denim in more washes and fits for every body! We’re confident our customers will… [Continue Reading]