At JCPenney, we know everyone loves a good deal. And while we’re known for style and value that’s hard to beat, we’re giving customers yet another reason to make JCPenney… [Continue Reading]
The Bonus Bucks Start Here
Category: Marketing
JCPenney Hosts “Shop by Room Event” Offering Daily Deals to Drive Traffic
JCPenney is hosting its first-ever “Shop by Room Event” to help customers refresh their homes, one room at a time. From May 26-June 3, this special shopping event features a… [Continue Reading]
JCPenney Elevates Big & Tall with Shaquille O’Neal Partnership
JCPenney today announced that NBA legend and television personality, Shaquille O’Neal (Shaq), will serve as the Company’s exclusive style ambassador for its men’s Big & Tall business, reinforcing the retailer’s… [Continue Reading]
Teens invited to shop for prom necessities at the JCPenney “Get Prepped for Prom” event
Free Sephora inside JCPenney mini makeover and prom hair style salon consultation highlight the event’s head-to-toe offerings Prom shopping season has arrived. From the dress and accessories to the hairstyle,… [Continue Reading]
JCPenney Debuts New Brand Promise “Style and Value for All”
Psst…did you hear? We’re stepping up our style cred. Yesterday we launched a new campaign debuting our powerful new brand promise that emphasizes, “Style and value for all.” While value… [Continue Reading]
JCPenney Helps Customers to “Find the One” Perfect Pant
Marketing campaign showcases newly updated pant and jean selection Finding “the one” pair of pants or jeans can be tough. There’s straight leg, bootcut, skinny, wide leg, boyfriend, flare, not to… [Continue Reading]
Jacques Penné Pop-up Shop Inspires Holiday Shoppers to Give JCPenney Another Look
As part of our efforts to surprise gift givers this season with our inspiring holiday assortment, we’ve opened a discreetly-branded pop-up shop, playfully called “Jacques Penné.” Located in New York… [Continue Reading]