JCPenney has proudly received a score of 90 out of 100 on the Human Rights Campaign Foundation’s 2021 Corporate Equality Index, the nation’s foremost benchmarking survey and report measuring corporate… [Continue Reading]
Category: Company Initiatives
JCPenney Inspires Customers to Be the Change with Exclusive Merchandise during Black History Month
JCPenney is celebrating Black History Month this February with an exclusive curated merchandise assortment, featuring unique designs by three renowned Black artists. The collection aims to inspire customers to use… [Continue Reading]
JCPenney Observes Martin Luther King, Jr. Day with Service-Minded “Day On”
Today, JCPenney is paying tribute to Martin Luther King Jr. Day with a “day on” – not a day off – by encouraging all associates to volunteer and improve their… [Continue Reading]
JCPenney Improves Supply Chain Sustainability with Apparel Impact Institute Partnership
JCPenney is excited to announce it is partnering with the Apparel Impact Institute (Aii) to improve supply chain sustainability performance related to energy, water, and chemicals in 2021 and beyond…. [Continue Reading]
Redesigned Xersion® Assortment Motivates You to Move in 2021
For the first time since its introduction to JCPenney in 2008, Xersion® activewear has been reinvented with the latest in performance technology. Just in time for New Year’s wellness and fitness resolutions,… [Continue Reading]
JCPenney Brings “Joy to the World” in 2020 Holiday Ad
This holiday season, JCPenney is leaning into its iconic three-letter acronym with a spirited holiday campaign around Joy, Comfort, and Peace. Providing inspiration to our customers in year like no… [Continue Reading]
Shaq and Jill Team Up to Spread Holiday Cheer
Earlier this week on Giving Tuesday, JCPenney CEO Jill Soltau had the supersized assistance of 15-time All Star and JCPenney Big & Tall Style Ambassador Shaquille O’Neal to bring joy… [Continue Reading]