JCPenney has partnered with domestic goddess Ayesha Curry once again, this time to launch a new bedding collection. Just in time for holiday shopping, the Ayesha Curry Home Collection is… [Continue Reading]
JCPenney Cozies Up with Ayesha Curry
Category: Brands
JCPenney Launches First Capsule Collection from Peyton and Parker™ Designed to Inspire Instagram-Worthy Moments
The holiday season is around the corner and JCPenney has unveiled its first capsule collection from new lifestyle brand, Peyton and Parker. Created entirely by the JCPenney product development and… [Continue Reading]
Trend Talk: Looks to “Love Now, Wear Now” at JCPenney
September is known for fall fashion and at JCPenney, we’re helping women find the season’s hottest looks at an incredible value. Our Style Director, Geoffrey Henning, has curated the… [Continue Reading]
Musical legend surprises JCPenney associates to celebrate launch of Lionel Richie Home™
Earlier this year, we launched Lionel Richie Home exclusively at JCPenney.com and now we’re bringing Richie’s home collection into approximately 250 JCPenney stores beginning Sept. 7. We know customers… [Continue Reading]
JCPenney hosts back-to-school fashion show with Texas Scottish Rite Hospital for Children
Earlier this month, the JCPenney Home Office hosted its 11th consecutive back-to-school fashion show featuring models from Texas Scottish Rite Hospital for Children. The fashion show has become an annual… [Continue Reading]
Teen entrepreneurs and YouTube stars Brooklyn & Bailey host meet ups with fans inside JCPenney
Over 3,500 Brooklyn and Bailey McKnight fans flocked to select JCPenney stores in late July to meet the identical twin sisters and YouTube stars, who also serve as brand ambassadors… [Continue Reading]
Trend Talk: JCPenney Design Expert Highlights Top Back-to-School Trends
A new school year represents a fresh start for teens and kids to reinvent their personal style. At JCPenney, we have the top trends and styles they want – at… [Continue Reading]