Selena Gomez Announces Rare Beauty at Sephora and Sephora inside JCP

It’s true! Rare Beauty founded by Selena Gomez is coming to Sephora and Sephora inside JCPenney this summer.

Founder Selena Gomez believes everyone is unique and rare. But today, too many people feel trapped by unrealistic expectations that are impossible to achieve. Rare Beauty is about accepting who you are and finding the beauty in your imperfections.

Rare beauty is more than a beauty brand. Its mission is to shape conversations around beauty, self-acceptance, and mental health, working to help people get more access to support and services. The brand wants to help people feel more authentically connected to one another and less alone in this world.

We can’t wait to share more! Until then, make sure to follow along and check for updates on Instagram: @RareBeauty, @Sephora, and @JCPenney.